Because of Rockford's Rock Opera's worldwide success I often find myself speaking to audiences and meetings about the wider issues around the future of audiobooks, downloadable stories and read along stories.
New technology such as the iPhone, faster download speeds and a more tech savvy population (especially amongst children) are all having an impact on how we 'consume' our entertainment and there no doubt that streamed video is the driving force behind many recent innovations. Yet, despite the fact that new technology means that there's more and more possibilities for visual video streaming, audio stories and listen along books continue to grow in popularity.
Anyone who's every enjoyed listening along with an adventure in sound will know why! Quite simply, there's a unique escape to be found in sound waves - a world of imagination and, especially for children, an amazing world of learning. Audio books are great for language acquisition and literacy.
But that's all very well. Sonic tales have been around for years - apart from new means of delivery - iPhones, iPods, Sony Readers and the like - where are the innovations?
Without being too big headed :), Rockford's Rock Opera's multi media approach to on line delivery - not only a story, but also the facts behind the fiction, resources, extra free materials and video content - represents a great model for the future.
On one hand the ecological story can be enjoyed in the ears and in the head. We've spend a great deal of time creating a adventure with sound effects where worlds are created in sound and music but also, we've provided more visual stimulus to go along with the story. So listeners become drawn further into the production and learn more, their imaginations already having been fuelled by the limitless excitement of their imagination.
To know more, simply play chapter one of RRO - it's free audio for children and adults so what are you waiting for? Experience the future of aural entertainment!