Press Release

April 2012


A funny, sad, psychedelic, spell-binding and thought provoking 21st Century adventure.

Reaching the World from an Attic in Barnet North London - and now coming to iPad

You may not have heard of Rockford's Rock Opera yet, but via the web and mobile apps this enchanting ecological musical story has captivated millions of children and parents. Over 30,000 schools are now registered and using the story in class and Rockford, created at home in North London, has become a favourite ecological educational resource across the world.

Rockford's Rock Opera - the story of a boy from Battersea called Moog and his Dog, Rockford - was first launched in 2009 on the web as an enhanced audio book. Combining pictures, animation, songs and dialogue the story was a unique in its format and delivery.

Writing in The Times, audiobook reviewer, Christina Hardyment said: "Rockford's Rock Opera is an amazing mix of story, songs and sound effects. It has a freshness that makes you smile as you listen and could become a cult favourite as beloved as Wallace and Gromit."

Throughout 2009 Rockford's Rock Opera built a loyal fan base among children, families and schools (so much so that lesson plans were created around the story). Then, in 2010 the project's creators, husband and wife team, Matthew and Elaine Sweetapple working with writer and comedian, Steve Punt, launched the first part of the story as an iPhone app. Soon, with no promotion, the story became one of the most popular children's audiobooks in the Apple App Store.

Now, with top selling Apps in the Apple App Store, iPad app incoming, a stage show, video game and a film planned, the creators of Rockford's Rock Opera are looking forward to the next chapter for the heart warming audio story they wrote and recorded at home, in an attic, in Barnet, North London.

More about Rockford's Rock Opera

Rockford's Rock Opera has now been downloaded or streamed on the web by over 2,000,000 people. And acclaimed by teachers, educationalists and pupils, in the classroom, its ecological story and lesson plans have reached an additional 900,000 school children across over the world.

Although principally aimed at 6 - 12 year olds and their families, via Apps the story is now reaching a far wider audience, from pre-school children to teenagers and grandparents.

Rockford's Rock Opera a new breed of 21st century, iPhone friendly audio entertainment; think of 'Hitchhikers Guide to the Galaxy' crossed with 'Jeff Wayne's War of the Worlds', or 'Jungle Book' meets 'Jurassic Park' via Sgt. Pepper. It's certainly not a traditional 'stage musical' with hammy songs, Rockford's diverse musical inspiration can be found in The Beatles, The Flaming Lips, The Streets, The Small Faces, Genesis, XTC and works such as Roger Glover's 'Butterfly Ball', and Harry Nilssen's 'The Point'. But really, it's not like anything else - a funny, sad, psychedelic, spell-binding, thought provoking 21st Century adventure.

Rockford's Rock Opera is NOT the creation of a global entertainment company. It is the work of award winning alternative entrepreneurs, 'Sweetapple', ( and a handful of dedicated people working for the love of this amazing, original story. The project is entirely self-produced and financed.

Featuring and scripted by respected BBC writer and performer, Steve Punt, this is also a story with an original ecological message - a unique 'take' on the threat of extinction and the effect man is having upon life on earth. The Rockford's Rock Opera website is full of fascinating information about the story and the facts behind the fiction. As a result, the project has been acclaimed by the World Wildlife Fund (WWF).

What's the Story about?

Far away in the Sea of Tranquillity lies the Island of Infinity, home to the last one of every extinct species. Infinity has a secret for the world but Moog, a boy from Battersea in London, and Rockford his dog, are the only one who can deliver its message. Travelling to Infinity Moog and Rockford get drawn into an adventure in sound that threatens the entire human race.

For lots more:

ON THE WEB. The first hour of the story is available free as a stream or downloads, you can then buy the whole story on CD, as downloads or streamed as an animated picture book and read-along:

ON iPHONE/iPOD TOUCH and iPAD. Visit the Apple App Store where Part One of the story is available as a free App (Parts 2, 3 and 4 are available as paid for Apps):

About Sweetapple
Husband and wife team, Matthew and Elaine Sweetapple (Sweetapple) create original ideas, campaigns, products and promotions for charitable causes and for the benefit of society as a whole. Sweetapple ideas are now being adopted by not-for-profit organisations and campaigners around the world at no cost whatsoever to the charities. Some recent award winning Sweetapple campaigns have included Peeball, an idea created for The Prostate Cancer Charity, and Remember Me, the weeping flower roadside memorial sign to raise the profile of the road accident victim's charity, RoadPeace.

About Steve Punt
Steve Punt is a well-known face on British TV and an even better known voice on BBC Radio. As one half of comedy duo Punt & Dennis he's appeared with Jasper Carrott, the Mary Whitehouse Experience and written for numerous famous names. Steve also stars in Radio 4's the Now Show and will shortly appear in a new series on TV. Matthew met Steve at school where they wrote songs together in the back of maths classes.